THE DANGER OF SALES AUTOMATION

But, like anything, sales automation can become too much of a good thing. You never want to automate every aspect of your sales process — because then it will feel completely robotic and soulless to prospects. As a human, you add critical and irreplaceable elements to your deals. So, if you’re blasting out automated emails by the thousands or using an autodialer, you’ve crossed over to the dark side. And beware, prospects don’t take kindly to being pushed through this type of machine. You’ll never get high conversion rates with these tactics, and worse, your company will earn an undesirable reputation. Your team's sales process is an important asset. You've established it so that you have an iterative process for everyone to follow. A sales process also makes it easy for you to identify gaps to improve upon. Sales automation software only make your sales process more solid by streamlining the quality of certain tasks and freeing up time and energy to spend prospecting and nurturing leads.